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Unleashing Personal and Organisational Potential


“I was looking for a different kind of message. I didn’t want a boring old motivational speech. I wanted something more, something different … something that would make staff feel good, that would make them happy, that would make them laugh. I also wanted them to leave the presentation feeling motivated and refreshed. Justin’s presentation was exactly what I was looking for.”
Samantha Britnell, Human Resources, M-NET

  • Pitch to Win – a brand new presentation and workshop
  • The Psychology of Success
  • What’s your story?
  • The Power of Connection
  • Leadership inside Out

With a combination of cutting edge research, humor, entertaining stories and practical take-home tools, Justin will inspire delegates to realise their potential. Justin will meet you for a pre-event briefing so he can get to know you and your team and customise his acclaimed content to meet your objectives.

Pitch to Win:  How to present, persuade and close the deal. Whether you’re looking for customers, employees or investors, everyone needs to know how to pitch their products, services or ideas. No wonder that legendary investor, Warren Buffett once told a class of business students that he would pay anyone in the room $100 000 for 10% of their future earnings but that if they were great presenters he would double his bid. What Buffet knows is that in the information age the ability to sell your ideas with impact massively raises your value.   Justin will give insider secrets to how professional speakers inspire, persuade and move their audiences to action. In addition, there is a two-day optional training program where participants will be individually coached to excellence.


The Psychology of Sucess: What are the psychological drivers of success? A Harvard study found only one key factor present in the star performers in sport, business, art and science –motivation. The problem is, for most people motivation is like a hot bath – it goes cold quickly! The Psychology of Success, won’t motivate your people, rather it will provide the psychological tools for self-motivation to raise their performance. “Pitch to Win”

What’s Your Story: Taking the audience on an inspirational journey, Justin Cohen shows how stories have driven the explosive speed of human progress and how we can use them to drive our own. If you want to grow an organisational culture, boost innovation, share knowledge, sell a product or lead a team you need to use the oldest and most powerful tool of progress, you need to tell and share stories. Finally there are the stories we tell ourselves, these are the source of our success or failure.

The Power of Connection: Winning in sales, service or leadership depends on knowing how to get along with people. There is no such thing as success without successful relationships The road to gold is lined by people. No wonder studies report that as much as 80% of success in business depends on our social skills. In a high-tech world, relationships count more than ever. Whether you want to bond with your clients, staff, or team members this program will show you how.

Leadership Inside Out: Leadership of others starts with leadership of self. Research shows that self-mastery predicts over 60% of leadership success. The essence of self-mastery is the ability to motivate yourself. The essence of leadership is the ability to motivate others. In this program, developed by Justin Cohen for the Academy for Chief Executives in the United Kingdom, your people will acquire the tools to do both. There are six core modules.

Justin Cohen is the author of four books and seven audiobooks.  He hosted a television talk show in which he interviewed some of the world’s top experts on success. As a leading authority on human potential, with a postgraduate degree in Psychology, Justin speaks and trains on motivation, sales, service and leadership. Having spoken professionally for fifteen years, he has presented in nearly twenty countries, and in virtually every industry, to an average of eight thousand people annually. Justin is a Certified Speaker Professional and Southern African Speaker Hall of Fame inductee.

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