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Technology and Innovation Business Entrepreneur


Ludwick Marishane is the founder and MD of Headboy Industries Inc., and is the country’s youngest patent-filer after having invented DryBath® at the age of 17. In 2011, he was rated the best student entrepreneur in the world (Global Champion of the Global Student Entrepreneurs Awards 2011). That same year, Google named him as one of the 12 brightest young minds in the world.

Ludwick holds a Bachelor of Business Science, majoring in Finance and Accounting, from the University of Cape Town in South Africa. In December 2013, TIME Magezine named him as one of the 30 people, under 30, who are changing the world…one of only 2 Africans on the list.

After graduating from UCT, Ludwick has dedicated himself to running his business, and to working with the Technology Innovation Agency in order to promote technology/ innovation entrepreneurship, especially among young people. He is currently launching the Pioneers@Uni student-entrepreneurship programme in the Western Cape.

Ludwick invented DryBath® in grade 11, after a lazy friend complained about why there wasn’t such a product on the market. In the Limpopo community he grew up in, most people used the bucket-bathing method; where you boil water in a kettle and mix it with cold water in a small bowl in order to bathe. This method is very uncomfortable, and especially irritating during the winter months.

Ludwick immediately started researching on Google (using his trusty Nokia 6234 cell phone) to find out if such a product existed. To his surprise, no one had invented it. He spent 6 months reading Google and Wikipedia articles on lotions, gels and hand sanitizers, and he learned all about their different ingredients and how they were made.

After he had finished learning, he started devising his own formulation in Matric. He paid R75 to patent it, after having written the patent document himself. He even wrote his 40-page business plan on his cell phone because he didn’t have a computer.

After being accepted to study at UCT, he was fortunate to receive the Allan Gray Orbis Scholarship. During his time at UCT he networked with all the right people in order to get help in making DryBath® and with starting a successful business. During his 3rd year at UCT, he was chosen as the best student entrepreneur in the world (GSEA 2011) and Google named him as one of the 12 brightest young minds in the world (Zeitgeist 2011).

In 2013, Frost & Sullivan awarded him, alongside Archbishop Desmond Tutu, with the Growth Innovation & Leadership Africa Award (GIL 2013). Headboy Industries was also selected as the Overall Winner at the Inaugural Western Cape Premier’s Entrepreneurship Recognition Awards (2013), and will be representing the Western Cape at the Global Entrepreneurship Conference in March 2014. He is also a much in-­‐demand MC at corporate functions – from The Gary Player Invitational to the Inyathelo Awards, he has hosted events for some of the country’s biggest corporate names including Standard Bank, the Development Bank, the CRF-­‐Business Report Leading Managers, the Ritz-­‐Carlton AMC International Group Leadership Awards and many others.

DryBath® is the world’s first and only Bath-substituting® gel. A user vigorously applies the clear DryBath® gel on the external parts of their skin. The special formula will cover the whole body with the cleansing gel, which will use the vigorous rubbing to lift the dirt off the skin. When finished applying the gel, a damp cloth can be used to wipe off any visible dirt, where necessary.

DryBath® was designed to provide more hygiene to the 2 billion people without adequate water access, who still use the traditional bucket-bathing method. It was also designed to provide a convenient hygiene alternative to affluent households, allowing them to use less water.

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