Expert on Trends


Dion Chang is an innovator, creative thinker, a walking ideas bank and professional cage rattler. He is one of South Africa’s most respected trend analysts and takes the unique view of “trends as business strategy”. While his feet remain firmly planted on African soil, he uses a global perspective to gauge the zeitgeist, track ahead-of-the-curve trends to identify shifting business templates. In a world struggling to adapt to a new world order, his trends analysis company – Flux Trends – specializes in understanding consumer mindset and identifying unexpected business opportunities within shifting trends, ensuring that global trends have relevance when translated for African, and South African businesses.

He has 20 years’ experience in the magazine industry as a journalist and media spokesman, which enables him to provide insights into the ever-changing relationship between brands, consumers and the communication channels that bind them.

He has devised and hosted 3 trend conferences and published 3 trend books (the last being, “New Urban Tribes of South Africa”). Flux Trends currently releases industry specific trend reports every quarter. Apart from being an information source for cross industry trends for many journalists, he also writes columns for City Press, SAA’s Sawubona magazine, Acumen (a C-suite business quarterly for GIBS) and has a fortnightly radio slot (Classic Business) on ClassicFM, and contributes to eBizRadio, an online podcast portal.

He lectures a “trends as business strategy” module for executives and senior management at various business schools including: UCT’s Graduate School of Business, GIBS and Duke CE. He specialises as a disruption management consultant and is passionate about embedding a culture of innovation into corporate operating systems. He has a deep affiliation for youth trends and subcultures, their impact and influence on our new world order, as well as innovative ideas for greater good.

Start typing and press Enter to search