Business into Africa

Keynote | Global

Dr Rutendo is the Chief Advisor and Founder of Tribe Africa Advisory (TAA). Tribe Africa Advisory is a boutique business development advisory firm that works with private and public organisations in enhancing the capability of doing business successfully on the African content. Drawing from his seasoned experience of being an executive that led strategic business development company initiatives in Africa in over 20 countries over 20 years. TAA also leverages off its vast network of strategic partners and associates that have been successful in navigating the African business terrain. Rutendo is also an international keynote speaker and published author.

Key Working Experience:

  • Business Development Leader Africa and Emerging Markets – Deloitte Global Audit and Advisory Firm
  • Programme Director and Founding Faculty – Alchemy by Deloitte School of Leadership
  • Divisional Director – Sage Plc (Africa, Middle East and Australasia – AMEAA Office)
  • Managing Director Africa – Elev8 (A Member of the YNV Group)
  • General Manager – Chips Computing Services (Business Management Software Consulting Company)


  • Business executive leader (Operations and strategy) Programme Management.
  • Programme Integration
  • Faculty – Key Topics:

o International Business Development Strategy with a focus on Africa and Emerging markets

o Business Development Leadership

o Leadership (Junior, Mid and Senior Level)

o Digital Transformation and Innovation o Women Leadership Programmes (Various including Technology & Telecom, Energy & Resources, LSHC, Financial Services and Insurance)

  • Collaborations with Academic Key Institutions: London Business School (UK), IE Business School (Spain), University of Cape Town Graduate School of Business (SA) and Wits Business School (SA) and Singapore Management University – SMU (Singapore)

BUSINESS DEVELOPMENT & MANAGEMENT • Leading and closing complex deals

  • Formulating and implementing successful marketing strategies
  • Leading business development teams (locally and internationally
  • Mapping the client’s requirements to the business need and formulating the ‘winning business strategy’ for Africa
  • Cross-section industry experience: Financial Services & Insurance | Life Sciences and Healthcare | Government & Public Services | Consumer | Energy & Resources | Technology Media and Telecom

“Being able to deliver enlightening and professional talks to the audience at hand.”  Ivan Epstein Chairman Sage Foundation| Sage International Group CEO (Africa, Middle East & Australasia)


  • Business In Africa – Rumble In The Jungle Reloaded
  • AfInT-African Intelligence
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