Broadcast Media Expert, Focusing On the Content & Referral Economy
Keynote | Strategist
Kevin Fine, has recently hung up his boots after heading up one of the biggest radio brands in sa for the past 8 years. His experience preceding his time at Jacaranda was that of a life on radio, in development sport, eventing, and licensing.
His highlight thus far…
• The FIFA Football for Hope Event in Alexandra during the 2010 World Cup.
• Implementing and executing a successful turnaround of a national business with over 100 staff and losses in the millions.
Kevin will ask the difficult questions that need to be asked to shift thinking in organisations, although Kevin’s passion and expertise lies in media, advertising and marketing he can bring a lot of value to other discussions pertaining to leadership, culture and strategy.
Kevin has now turned his focus to forming a new division of Kagiso Media called Expedite. The strategy is to revolutionise radio in South Africa by reverse-engineering the way radio airtime has been used and sold over the last 30 years. The strategy will introduce new business models to accelerate and scale start-ups, medium growth and established businesses.